A New Chapter: Swisspath Meets TAG
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A New Chapter: Swisspath Meets TAG

June 12, 2026

By Vicky Gale, Head of Marketing

So… we merged. And honestly, it makes a lot of sense.

One Partner. Every Stage.

Swisspath Yachting and TAG Yachting have officially joined forces to become Swisspath | TAG Yachting, bringing together charter, yacht management and sales under one roof.

Not in a dramatic "corporate merger" kind of way. More in a "why weren't we doing this already?" sort of way.

Owning a yacht is rarely a straight line.

A charter becomes ownership. Ownership brings management. A sale creates room for what comes next.

What shouldn't change is having people around you who understand that journey and can support you through every stage of it.

As part of our ongoing effort to bring the people behind the business to life, I sat down with Phil Gregory, Managing Partner of TAG Yachting, and James Thomas, Director of Yacht Management, to talk about the merger, what it means for clients, and where Swisspath | TAG Yachting goes from here.

Watch the conversation below.

Interview with Phill and James

And as Phill Gregory, Managing Partner of TAG explains:

"Yachting is a relationship business. The more we understand our clients' ambitions, the better we can support them. This merger allows us to do that across every stage of the journey."

 

James Thomas, our Director of Yacht Management says:

"We saw an opportunity to create something more connected. Our clients were already moving between charter, management and brokerage services, so bringing those capabilities together simply made sense."

 

For clients, that means fewer handovers, deeper relationships and a team that understands the bigger picture.

While the structure has changed, the fundamentals haven't.

The same people. The same personal approach. The same commitment to honest advice and long-term relationships.

The difference is that we can now support far more of the journey than ever before.

If you're passing through Palma, we'd love to meet you. Pop into the office at Club de Mar for a coffee, a beer, a snack & say hello to the team and chat about your plans.

After all, the best conversations rarely happen over email.

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